Arada is a privately held property development company, based in Sharjah, United Arab Emirates, with an initial focus on the emirate of Sharjah. The company was founded in December 2016 by Sheikh Sultan bin Ahmed Al Qasimi, chairman of Basma Group, and Prince Khaled bin Alwaleed bin Talal Alsaud, chairman of KBW Investments.

Arada was created to build communities that enrich, engage and inspire their residents. Their homes are exceptionally designed and are complemented with best-in-class amenities, all provided at an accessible price point. Their prime focuses are on the intersection of community, technology and sustainability – all critical and fast-moving issues in the world today - and how these three themes can improve the lives of residents, workers and visitors in Arada’s developments.

The focus of their first year of operations has been the Emirate of Sharjah. Their objective is to deliver the kind of communities that Sharjah deserves, and to aid in its transformation to become a truly global city.

The two communities that we have launched so far, Aljada and Nasma Residences, are fulfilling that goal, generating significant interest from various stakeholders, including investors, end users, partners in both the private and the public sector and the media.